Briana Matchett

Briana Matchett is a marketing strategist, communications professional, and business development leader whose work bridges storytelling, strategy, data, relationship-building, and organizational growth. With more than a decade of experience across digital marketing, brand development, public service, business operations, research, and audience engagement, she brings both creative vision and analytical discipline to helping organizations communicate clearly and grow intentionally.

 

Throughout her career, Briana has developed marketing strategies, cultivated strategic partnerships, led cross-functional teams, analyzed market and audience data, managed brand communications, and translated insights into actionable opportunities for growth. Her work spans public service, ministry, social impact, and consumer-facing organizations, with experience in strategic partnerships, audience development, campaign strategy, analytics, and cross-functional leadership.

 

Her experience includes leading digital marketing and content strategy, developing B2B and B2C engagement programs, using analytics and audience feedback to refine campaigns, cultivating strategic partnerships, and overseeing communications across social media, email, advertising, videography, and graphic design.

 

At New Creation Media Co., Briana serves as Director of Marketing & Communications, helping connect the company’s creative capabilities with churches, ministries, businesses, and community-centered organizations seeking to strengthen their presence and expand their reach. She focuses on shaping marketing strategy, strengthening brand communications, understanding audience needs, cultivating relationships, and helping position each client’s message for meaningful engagement.

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Her approach is grounded in the belief that visibility is only the beginning. Her research in whole-person discipleship has deepened the way she thinks about engagement, moving the question beyond how organizations reach people to what happens after connection is made. Effective communication should build trust, strengthen belonging, and move people toward meaningful action. By blending creativity with cultural insight, data, research, and strategy, Briana helps ensure that messages are not only seen and heard, but understood, remembered, and positioned for lasting impact.

 

Briana also brings experience in government contracting, contract management, and vendor management, trengthening her work with experience in stewardship, accountability, and strategic relationship management. She is a Florida Certified Contract Manager (FCCM).

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Briana’s academic journey mirrors the interdisciplinary way she approaches her work. She earned a Bachelor of Arts in Interdisciplinary Studies with emphases in History, African American Studies, and Marketing, learning to examine people and culture, trace the stories and systems that shape communities, and think strategically about how communication moves people toward action. She later earned a Master of Science in Digital Marketing and a Bachelor of Arts in Biblical Studies and is completing graduate study in Christian Ministry. Together, these disciplines shape an approach to communication that considers what should be said, whose voices are heard, the context surrounding the message, who it should reach, and what it should inspire people to do.